McDonald's North America Marketing Plan Research Paper

McDonalds North America Marketing Plan - Research root word ExampleThe company currently has a global presence in 118 countries. Mission McDonalds mission statement is to be their customers preferent place to eat (Aboutmcdonalds, 2011). The mission of the company is achieved by offering a wide variety of products at low prices that provide value to the customers. The firm is excessively able to achieve its mission by offering its customers a McDonalds location near their homes. McDonalds is the industry leader in both gross sales and number of outlets with 2010 sales of $24 billion and over 33,000 stores worldwide (Annual Report McDonalds, 2010). The employees of the company are well trained to provide its customers with an excellent level of receipts that will keep them coming back for more. Marketing Objectives The marketing objectives of the company are to continue growing the brand of the company, to satisfy the needs of its customers, and to maintain its leadership in the fast food industry. McDonalds invests millions of dollars each year to ensure its marketing objectives are met. The annual advertising budget of McDonalds is approximately $2 billion (Chicagonebreakingbusiness, 2010). No other company in the fast food industry spends as much on advertising as McDonalds does. ... An positive growth model can be defined as expansion of a firms operations from its own intern aloney generated resources, without resorting to borrowing or acquisitions of other firms (Businessdictionary, 2011). The firm operating results have been outstanding with the company achieving sales growth for eight consecutive years. The appreciation of the companys putting surface conduct is evidence that the company has increased the wealth of its shareholders. Appendix A shows the price movement of McDonalds common stock during the past five years. McDonalds common stock is traded in the NYSE under the symbol MCD. The price of the MCD common stock as of September 23, 2011 w as $87.37 (Nyse, 2011). During the last five years the price of McDonalds common stock has more than doubled. Another financial goal of the company is to increase its sales internationally. The aggressive expansion plan the company implemented decades ago has helped the company achieve that goal. Target Markets McDonalds has a large locate market. The firm has a product that can be consumed by people of all ages. The company over its long history has realized that the best way to build its customer base is by targeting young people including children. McDonalds is the around effective company in the fast food industry at adverting for children. The Ronald McDonald character is beloved by American children. The company has done a outstanding job at using this character in its children advertising campaigns. Customers that have a need to eat outside on a daily pedestal are the main target of the company. Everyone that has a full time job and eats outside at lunchtime on weekdays i s a prime target of the company.