New Business Plan

Project-The sassy Camp PREPARED FOR BODIRUJJAMAN CONTENTS . Exe skimive Summary03 comment of Venture04 missionary station and imaging05 Market Analysis05 Competitive Analysis07 Strategy10 Services 11 Marketing & gross gross sales13 charit competent Resource Plan16 guest Service and Support17 Financial information19 Conclusion21 Executive Summary The master(prenominal) heading and objective of our assignment was to develop a demarcation final ca employment in position of our cypherry.The b argon-assed inhabit as we requisite to counter it is a camping site that we plan to introduce for the first period in Bangladesh. The idea is to deliver the goods accommodation profits to locals and tourists during peak oceansons save in a unique way, that is our answers testament be found on open-air(prenominal) turningivities. During peak seasons, especi exclusivelyy the winter season, it is really rocky to get a place to stay in cyclooxygenases bazaar as most hotels and motels ar booked by tourists. As a result, many passel atomic number 18 unable to spend their holidays in coxs fair just beca map they could non find a place to stay.This is w here we want to take the opportunity to capitalize on the station and allow accommodation dish up which is going away to be oft cheaper and affordable for the tourists and opposite potential local customers. As the even knocked out(p) up follow of the venture is low-down, we loafer take the opportunity of follow leadership olibanum making our note profitable. The bank line Description of venture The unsanded camp we want to identify it is a camping site that we plan to take aim in for the initially in our country. During peak seasons, it is hard to get a place to stay in Coxs bazaar as most hotels and motels be booked by tourists.As a result, many state are unable to spend their holidays in Coxs bazar just because they could not find a place to stay. So we want to use this opportunity to take advantage of on the situation and provide accommodation service that is going to be affordable for the tourists and local customers. The set up hail of the venture is low we throw out take the senmagazinent of cost leadership as well as profit seeker. The offer of our business is to provide outdoor(prenominal) accommodation. In order to do so we wish to start our own land but since it is very dearly-won to have our own land, we decided to lease the land from the government.Currently to start the business we allow for take the lease a land which sector is 3 bigha at Laboni rate, Coxs Bazaar. Our estimated budget is 30000000 taka. So we need to do the succeeding(a) activities to start the business ? Lease the land. ? Land development ? insert Management employees ? Buying tents of various types starting off with 60 tents ? Hiring guarantor guards, helpers/care takers ? Chefs ,assistants & lifeguards ? Administrative mail servicers in char ge of supervision ? Equipment and utensils Logistics & different Developments Vision & Mission Vision Statement Our vision is to promote and encourage outdoor activities for families and friends and to become the number peerless camping re disunite in Bangladesh. Mission Statement Customer satisfaction is our top priority and we want to gain ground sure every customer that we pull up stakes have exiting be satisfied with our increases and services. We want to achieve this feat by providing top reference services by ensuring healthier environment, lumber nutrition items and spacious tents, outdoor activities inside a much cheaper share. Market AnalysisAlthough commercialiseing in touristry sector is competitive, the lifestyle changes created by modern living continue to discharge its steady growth. So argument in this single- protectd childs playctionicular sector is increase day to day in perspective our country. Market segments present for our business we divide out foodstuffplace segment match to demographic class that includes age, gender, income and social class. Age Here we are identifying specially certain take aim of aged people homogeneous childrens, teenagers, adults (18 45). Gender Our productions are purposeful for both male and female gender. Income aim We get out not provide much(prenominal) products which is not very much luxurious as well as that not appeal directly to consumers on low incomes.Such incomes level customers whom income level is reasonably impairmentd in terms of our products & services. Social Class For this portion we will choose specially upper and middle class people. Target Markets & Customers The market for newfangled camp product cover gargantuan celestial sphere of assorted populated groups. Although it will locate in Laboni point near b all(prenominal), it is an rural area where people travel and unrivaled that is in addition frequented by tourists.It is withal an ar ea known for and catering to the demographic group we are rateing. Here our target customers are Students, families and couples. So through this we reason our customers up to certain segments Students Families Couples Customer Characteristics Limited get power. Affordable buying power. Maximum level of buying power. Customer needs Well accommodation facilities. Accommodation conveniences. damp accommodation, refuge and Better and unique deflexional Tourism tie in facilities and honeymoon related services. activities. Securities. Customer buying decision Try to get minimum derive at an Try to get maximum level of do goods Low cost products & services. affordable price. at an affordable price. Competitive Analysis The new competition is not between what companies produce in their agentive roleies, but between what they confer to their factory output in the form of packaging, services, advertising, customer advice, financing, delivery arrangements, warehousing, and early(a) things that people value. An industry is the manufacturing of a good or service within a category. The New Camp is considering under tourism industry and it will be a medium size industry. This business is starting as a partnership or joint venture business.The main oddment of this business is to provide tourism related outdoor facilities for friends and families with in local & foreign tourists. As we are stating these sort of business for the first time in perspective of our country in a sense the market will be monopoly. But in opposite sense here there are lot hotels and motels providing almost same facilities so we crowd out call the need as well as oligopoly. If we are going to start our business in Coxs Bazaar for New camp there are many competitors specially the hotels.But primarily competitors are Hotel ocean Palace, Hotel Corel reef, Hotel Holy day and Sea Hill Guest House. straight individual digest of each competitors is very complex because on apt itude have one step ahead in one factor and another might have one step ahead in another on the other hand the total description of each competitors will be very lengthy. To make this analysis more than fertile we develop a table where the primary 4 competitors names are mentioned with some key factors. New Camp as a base for comparison, the table is given below Name New Camp Hotel Sea Palace Hotel Corel Reef Hotel Holy Day Sea Hill Guest pic pic pic pic House pic Factors Target customer Middle, upper class. Upper and Middle Middle class Middle- lower Upper-top Class Class. class. equipment casualty train Comparatively Low Too High High Medium Low medium Specially For local anesthetic & foreign touristsLocal & specially Local and foreigners Local tourists. Local peoples with friends and family foreigners. with family facility. facilities. forward motional Website, Television Website, Local Website, Billboards. Local newspapers. undiagnos ed Activity & newspaper Newspaper, advertisement, Campaign,Billboards. Billboard. Accommodation, Foods, Accommodation, Accommodation, Only Accommodation Accommodation. Rest board with firm bathFoods, GYM, SwimmingRestaurants, Room Facility. space, Party space, Camppools, Bill board. service Products & Fire, Outdoor Movie Bar. Services theater etc. Distance from Laboni point near bound. 1 km from beach 1 km from sea beach 2 km from beach 1 km from beach beach SWOT Analysis SWOT Analysis is a strategical planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the home(a) and external factors that are promoteable and un cordial to achieving that objective. We are mentioning the SWOT analysis of new camp through a table, which will give a perfect view and in a glance all the factors can be an alyze through this table SWOT analysis Factors inbred S (Strengths) Ensuring quality product & services with all tourism facilities. Online service facilities. Affordable price within customers income level. Administrative office locally and in the capital. Providing service for both local and foreign tourists. psychological price (Ex. Tk 695). W (Weaknesses) Lack of proper training, we are offering part -time jobs for some employees. Target customer (especially middle and upper class people). outdoor(a) O (Opportunities) Public relations (Donation, allow part-time jobs for students). Building two-bagger by organizing conferences in different districts. Now consumers are aware of quality products & services and New camp can assures quality with 0 fly policy. T (Threats) Competitors Hotels like Corel reef, Hotel Sea Palace. Any natural calamities or disasters. government activity inconvenience. Chances in price war with its close competitors. Strat egyFor the attraction and make it valuable to the potential customers we are going to follow two types of strategies according to Porters Generic strategies. One is Cost leadership strategies and another is preeminence strategies. In the adjacent how we can appliance in our business are condone briefly Cost leadership strategies To make our product and services competitive among the competitors we will go for the cost leadership strategies. Companies that choose a cost-leadership dodge offer relatively standardised products with features or characteristics that are acceptable to customers in other words, with a minimum level of differentiationat the concluding competitive price.This means that companies offer standardised products to an industrys typical customer. Customers receive value when a company successfully implements a cost leadership strategy. We are going implement this strategy by following Points Building efficient-scale facilities. Establishing affluent control of production and overhead costs. Minimising the costs of sales, product research and development, and service. Differentiation strategies We will differentiate the products someway in order to compete successfully. same for accommodation facilities we are proving tents that really differentiate from our close competitors. We are going to implement this strategy by following some aspects ? By cost differentiation. Same product and service in diverse form. ? Providing exceptional services. same(p) all the facilities means products and services in one price. Services Here we will divide our products and services into two portions one is regular radix and special. So the packages we are going to offer here we will count it as a special for the peak season and all other services for regular basis. Services fit to our business type we categorize our service into three types. They are Couples package, Family package and hail-fellow package. ? Couples package Couples package is that tent for two people with other services. This package will cost 1500 taka per day with all services.Under this package normally we will offer food for breakfast, lunch, dinner and other services like party places, rest live area etc. For this package in extra we will also provide 2 round relieve kilobyte Ski rides and free word-painting tickets. ? Family package Family package is that tent for four to six people with related services. For this package we decide to take 2000 taka per day. Here we will provide all the services as usual with play ground for children and 1 BBQ dinner for whole family. But we will afford a service as bonus that is free movie tickets for outdoor movie theater. ? Friendly Package Friendly package is that tent for six to eight people.In favor of this package we will come to a decision for the cost is 2300 taka per day by provides all the services. As we are going to start the business for the first time as a bonus here also we will provide some service s that are free movie tickets, free Jet Ski rides for 2 rounds, free entry to one DJ party, 1 BBQ dinner free. Additional Services ? Breakfast Fruits, eggs, pancakes, colewort and jam, fresh juices, cold drinks, and other beverages etc. ? Lunch Fast foods like burgers, hotdogs, French fries, sandwiches/ Indian culinary art/ Bangladeshi cuisine. ? Dinner BBQ/ Thai cuisine/ Chinese cuisine. ? Refreshments- tea, coffee, soft drinks, mineral water, fresh fruit juice.For the purpose of recreation and excitement we will make available some other services related with tourism. Other services are Rest elbow room area with swimming pool Camp fire Party Space Jet skis Childrens play ground Outdoor movie theater According to our product and services we are going to provide to fulfill the need of local and foreign tourist in Coxs Bazaar during the peak season because it is difficult to get the room services and other facilities. As its a new business in perspective of Bangladesh al l told a new interpret for our countries people specially. Also able to accomplish all the purpose at a time they are living, recreation, low cost facilities and new experience in comparison to other providers.Thats how make our product competitive and unique. During this time in Coxs Bazaar people have to pass on only the room service in this amount what we are going to provide in our products with other services. So in that point of view by maintaining 30% profit margin in total and these products & services competitively it is rose-cheeked situation for us. In viewpoint of Bangladesh all the time it is pretty much difficult to get the license from government to lunch a business, also transportation problems and sometimes difficult to obligatory materials too. So we are hoping to strikingness these sorts of obstacles to start out business with these products and services. Marketing & salesHere we target people as our customers mainly college & university student, families & couples, foreigners and In focusing on the unique aspect of our product & service theme and customer a mix of marketing vehicles will be created to convey our presence, our image and our massage. So in the following we are showing the mediums will be use to market our product ? put out media We will use print media as our first choice to implement the marketing of our product. As a print media we will go to use Newspapers, Magazines and Student publications. ? Broadcast media We will broadcast local programming and interestingness shows as a promotional activity through television and receiving set advertisement. ? Web We will build our own website with online booking systems other expatiate will include contact info, package and service info and price details. ? Trade shows We will campaign in different universities and colleges in Bangladesh.Through which we can make our product and services notorious to people. ? Miscellaneous We will use some other intermediates for the purp ose of promotion like billboards, seminars, one to one sales and leaf lets. A public relations firm has been retain to create special events and solicit print and broadcast coverage, especially at the start-up. For this purpose our budgeted cost will be 800000 Taka per year at the start. Sales Tactics Selling and sales results are pretty clear cut you get what you put into your sales efforts. If your employees are unhappy, or if you do bittie to sell your product, youll likely do just that sell little of your product.So for the sales purpose of our product and service we develop the sales tactics through using the 4P of marketing. Product As we are going to stat such(prenominal) a business that is related to tourism so our products & services are intentional such a way that is related to this feature industry. Most key as a tactic is the things we will provide some products that are never before introduced in perspective of Bangladesh and it varies from its primary compet itors. So it is completely new and people will really appreciate to take such initiative experience. Place We will provide such facilities through our website and our administrative office they can easily make sure their booking. So for these purpose we develop websites of our own and two administrative offices in Dhaka as well as in Coxs bazaar initially. Promotion For make our product aware we are using varieties of promotional activities that already motioned. We will make sure known to all level of customers. Price We are going to offer such price which is really affordable for the customers in terms of locals and foreigners too. That really differs from the incident competitors. Promotion MixA successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. So to make our product & service attractive we create the following promotional mix Types of Promotion Explanation Advertising Here we are usi ng non personal paid form of communication some sort of mass media like Radio, Television and billboard. Public relations We will pay intimate stimulation of supply for a product & service by planting significant news about it or a favorable presentation of it in the media.Like Newspaper, Magazines and Student publications. Personal selling As we will selling our product one to one that is persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Sales promotion To market our product we will go for campaign in different fosteringal institution that is Media and non-media marketing communication are active for a pre-determined, limited time to increase consumer submit, stimulate market demand or improve product availability. Internet marketing Also we will promote our products and services through our own website with contact info, package and service info and price details. Human Resource Plan In compete of our business we have to operate a lot of activities to make our product & services available to the customers. To operate the whole business we need the following employees Post Number of vacancy Skills required Roles & responsibilities Education & experience protection guards 10 Able to communicate well, Providing safety & Minimum class 8 with 1 year able deal with crowd people,securities experience. must unbidden to work day or night shift. Chefs assistant 6 Better communication Helping cooking work , Minimum culture up to HSC abilities with customers. serving & ordering food with 1-2 year experience. Life guards 6 must(prenominal) have excellent oral andMonitor the day-to-day Job experience 2 years with written communication operations of the beach, minimum education up to HSC. skills, must be familiar Create a fun and socially with sea beach program & rewarding environment for cognitive operation our Members and their Guests et c Musicians 2 Operate dJ instruments Make a chill out parties. At least educated and experience 2-3 year Care takers 20 Must have skill specially Cleaning, maintenance and Minimum education class 8 maintaining equipments. other management responsibilities. We will advertise into particular print Medias like newspaper and monthly magazines to recruit these categories of people.For any particular post and job they have to contact in our administrative offices with necessary documents on HRM department. Customer service/ supports For better customer service we will ensure some quality management that adds value to our products and services to remunerate our customers. In the following these points are given ? We will give the customer satisfaction as top priority by providing quality products & services. ? unbroken improvement of our products and services ? Proper maintenance of play grounds, movie theaters, bound floors and toilets. ? Foods will be cooked with hea lthy oil. ? Securities and lifeguards will be available 24/7.Equipments To support our potential customers we need following Tents, ovens, official furnitures, large LCD monitor, umbrellas, Commercial Mt Rainier Structure, Spring Whale Spring Rider, elude 30 Magna Surface Mount, jet skies, swimming pool related equipments etc. Purchasing As we have to provide all this products and services as package for customer satisfaction so to make it available all the purchasing items we will con tact or have cartel with particular suppliers. Categories Suppliers Raw food stuffs Agora super shop, Chittagong Development In the terms of development we need to build up some stand like swimming pool, party place with necessary equipments, rest room areas with well potential stuffs etc. Organization Structure Financial Data Promoters Investment or Owners Equity is 12000000 taka and total Contribution Margin 40%. Rest of the money will be apply for bank impart taka 18000000. In total 30000000 taka authorized capital. Estimated Projected list Column1 Column2 Column3 Column4 Lease for 3 years meg0 (Approximately) 41. 67% Land Development 1500000 (Approximately) 6. 5% Fixed apparatus 5000000 (Approximately) 20. 83% Logistics one thousand thousand (Approximately) 4. 17% Marketing Cost 1500000 (Approximately) 6. 25% youthful Technology & 4000000 (Approximately) 16. 67% machineries Working Capital 1000000 (Approximately) 4. 17% ingrained 24000000 100. 00% Income Statement Column1 Column2 Column3 Column4 2012 2013 2014 Turnover Regular 21600000 27540000 31590000 Special 9800000 11466000 15750000 Net Turnover 31400000 39006000 47340000 run Expenses Stuff & employee Cost 6000000 7000000 8000000 Marketing Cost 800000 700000 600000 Maintenance Cost 1000000 1000000 1000000 Accumulated Depreciation 835000 835000 835000 Rent Cost 3333333. 33 3333333. 33 3333333. 33 EBIT 19431666. 67 26137666. 67 33571666. 67 Financial Expences 9858192 9858192 985 8192 EBT 9573474. 67 16279474. 67 23713474. 67 appraise Exp. 20%) 1914694. 934 3255894. 934 4742694. 934 Net Income 7658779. 736 13023579. 74 18970779. 74 Notes Turnover Regular (500*270* Number of customers) Special (1500+2000+2300)* 90* (Number of customers) Break nevertheless Analysis Column1 Column2 Column3 Column4 2012 2013 2014 Net Turnover 21826525. 33 22726525. 33 23626525. 3 direct Expenses Stuff Cost 6000000 7000000 8000000 Marketing Cost 800000 700000 600000 Maintenance Cost 1000000 1000000 1000000 Accumulated Depreciation 835000 835000 835000 Rent Cost 3333333. 33 3333333. 33 3333333. 33 EBIT 9858192 9858192 9858192 Financial Expenses 9858192 9858192 9858192 EBT 0 0 0 Tax Exp. 0 0 0 Net Income 0 0 0 ConclusionIf we are able to successfully set up this business, we conceive we could bring an exciting change and make tourism in Bangladesh Coxs Bazaar more fun and interesting. We want our potential customers to have the utmost fun and make sure th ey check out of The New Camp with a smile in their face. This is just the start of our new adventure and we want to add more features like a auspices booth for our customers during storms and disasters and attractions like paragliding and scuba diving. Appended Part NOTES ? Monopoly A monopoly is a market condition in which a single seller controls the entire output of a particular good or service. A firm is a monopoly if it is the sole seller of its product and if its product has no close substitutes. Oligopoly An oligopoly is a market condition in which a firm is doing business not with the same product and service like your business but those products & services serve the same purpose similar to your product. ? psychological price Psychological pricing or price ending is a marketing exercise based on the theory that certain prices have a psychological impact. The retail prices are often expressed as odd prices a little less than a round number, e. g. 19. 99 Taka. REFERENCES ? J oseph T. Straub & Raymond F. Attner, 2006, Introduction to Business, second edition, Kent Publishing Company, Boston, Massachusetts, USA. ? Philip Kotler & Kevin Lane Keller, 2006, Marketing Management, 12th edition, Prentice hallway of India tete-a-tete Limited, New Delhi. ? William J.Stevenson, 2005, Operations Management, 8th edition, McGraw Hill Companies Inc, Avenues of Americas, New York, USA. ? James C. caravan Horne & John M Wachowicz JR, 2001, Fundamentals of Financial Management, 12th edition, Prentice Hall Inc Financial times, Edinburg Gate, Harlow Essex, England. ? Fred R. David, 2009, Strategic Management Concepts & Cases, 12th edition, Prentice Hall of India cliquish Limited, New Delhi. pic Chairman Vice Chairperson Vice Chairman coach director Director Managing Director Deputy Managing Director Deputy Managing Director Manager (management) Operation Administration Accounting & Finance Marketing