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Monday, March 25, 2019

Media Control Essay -- Argumentative Persuasive TV Ads Essays

Media Control In the United States, most of us probably feel that we live in a relatively sp ar environment. We argon proud to live in a country in which we are supposedly given the emancipation of choice. We are proud of our freedom to voice our opinions. We feel no pressure to conform, but we do either day in ways that we are completely unaware of. We are oblivious to the messages we are constantly receiving from the media, messages that tell us how we should think, feel, and act, and this oblivion makes us every the more vulnerable. In the U.S., the average individual sees 25,000 commercials a year. These commercials are not just denote a product. They are also advertising the values and lifestyles that surround it. Take, for example, our countries burst of patriotism after the September eleventh attacks. Soon after the attacks, the cover model of Vogue appeared on the November exit wearing an American flag T-shirt, and a page of the magazine was consecrate to adverti sing the new style of chic, patriotic clothing. Television commercials as closely have taken a turn towards patriotism, some in genuinely subtle ways. It seems that many ads now emphasize families, comfort, sentimentality, and security, things that are desired by many U.S. citizens after the attacks. Through indirect messages, ads not only bode these things to those who purchase their products, they also promote these desires and feelings, wrapping us all up in warm, patriotic comfort instead of encouraging any kindhearted of critical thinking or examination of the issue at hand. hardly a(prenominal) of us are safe exempt from receiving these messages, as 98% of all homes in America own a TV set, and the average person spends four hours a day watching it. Unfortunately, it isnt just the c... ...dcasters, which is rife. By law television broadcasters are obligated to serve the general interest, convenience, and necessity and broadcast programs that inform communities on local , national, and global issues from diverse perspectives. The nonpareil media would reflect the interest of the entire population, not just an elite few. at that place are already many independent news sources though they puree a significantly smaller audience than the mainstream media. If we could turn the media so that it deeds for the people it could be an amazingly useful tool for informing and educating the general on vitally important issues that do not currently ask in enough attention. As Lester Brown, author of the State of the World book serial says, The communications industry is the only instrument that has the capacity to educate on a scale that is needed in the time available.

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