Topics for a Persuasive Essay about Latinos Fundamentals Explained

How to Use Storytelling to Raise Conversion Rates

A friend of mine says she could not help but be swayed by what people were saying about the importance of social media for increasing sales. Some people kept rhapsodizing about how they were able to achieve rocket sales by establishing brand recognition and strengthening their brand's presence in social networking sites. So this friend opened an account on Facebook, created a blog, squeezed in a post here and there, and sent out newsletters to introduce her product—and generated no significant increase in sales at all. Why? Related: 7 serious social media mistakes brands still make The truth about the use of social networking sites My own research shows that I should not rely on luck to sell my brand—not even when I use social networking sites. I cannot expect mere presence in social networking sites to work magic and automatically land me great sales. How can I successfully market my brand in social media? How can I increase customer conversion rate? I looked into case studies and marketing research. I read up on what the technical marketing experts had to say. Here's what I found. Put your brand where your target market is Alex Chris is an author and Digital Marketing Consultant. He is an expert in Internet Marketing and SEO. He says that based on updated surveys, Facebook dominates the social media scene today. A massive 1.79 billion people actively use the site monthly. Alex says that you have put your brand where your target market is. With 60% of people on the Internet using Facebook, there is no greater tool to promote your brand, find new customers and gain a loyal following. He suggests that you create an optimized Facebook page, add friends to your personal Facebook page, and get as many "likes" as you can. He suggests putting a "like" box in your website. You have to put this "like" box in a conspicuous, readily accessible spot. Create relevant content Alex and a great number of other marketing specialists, say that it is not enough to create social presence. You have to create high-quality content for your followers. If you are able to do this effectively, you have a greater chance of turning your followers into constant website visitors, and eventually to customers. Connect with your audience before selling your product Kristen Matthews is a creative digital strategist. As an influencer marketing consultant, she has worked on a variety of case studies with innovative brands. A Huggies case study highlights the need to create not just any content, but one that emotionally connects to your target market—even before you push your brand. Speak, listen & respond to your audience Brittany Berger heads the Content & PR Division of Mention.com. She says that when you send out newsletters as part of your marketing campaign, you speak directly to your target market. Make your audience feel that you are listening to them. You create positive vibes when you respond as soon as you can to any queries or points that they want to clarify. Do not be too promotional When I create posts, I am representing a vision, specific objectives, and explicit principles. I am also creating awareness and recognition of my business brand. I am not simply selling. I am informing and educating my audience. If I become too promotional and focus exclusively on trying to sell my brand, people may see my posts as self-serving. I may lose my audience. Online entrepreneur, writer, and founder of UpFuel.com Chris Guthrie agrees that you have to find the right blend of marketing and educational values. The right mix provides true value for your customers. It will also give you the opportunity to sell your brand. Cater to your audience I have a website on social media. I have a responsibility to my followers. I have to come up with content that has to do with my particular niche. I have to create posts that are engaging and useful to my audience. If I want to maintain a loyal following, I have to go out of my way to share relevant posts in a variety of interesting ways that include written articles, videos, info graphics, images, and charts. I want my followers to feel that they are important to me. If I send out e-mail, I have to respond to queries as soon as possible. If I do not think my content through and create posts that do not offer anything substantial, I may end up hurting my business reputation instead of helping spark brand awareness. In a nutshell: what to do To sell a product or service to people, build a strong social presence. Elicit interest. Build trust. Provide appealing and relevant content. Use storytelling effectively. Find out your audience needs and wants. Tell your story based on these. When you are able to do these, you will be able to generate more traffic to your website. You will be able to create a bigger following. And you will be able to enjoy a higher conversion rate. Ready to drive more leads with social media? Grab a copy of our free eBook: How to adapt your brand to social media

Descriptive Essay - The Proper Way to Start a Description Essay

Descriptive Essay - The Proper Way to Start a Description EssayDescriptive Essay on a promt topic, or you can also call it a descriptive essay is necessary to learn and grow as a writer. The purpose of the descriptive essay is to help students learn how to write effective essays and their use as a research tool for college entrance exams.To become an expository writer, you must learn the proper way to write a descriptive essay. An informative description of the subject will not do you much good if you do not know what to include in the essay itself. To be able to explain things in a way that is comprehensible to your readers, you will need to know what to write.Your descriptive essay should begin with your introduction. This needs to capture the reader's attention by beginning in a reasonable manner. Avoid overstating the case; if the reader already knows the subject, he or she will forget all about the introduction. In addition, avoid any use of fancy words or convoluted expressions to begin your paper.To aid you in giving emphasis to important details about the subject, begin your descriptive essay with a sentence or two to describe the scene in which the action takes place. For example, 'The woodsmen arrived at the river bank a little before noon'. Again, if the author has done the research, he or she will likely already know what the scene is and will be able to describe it for the reader in the most persuasive manner possible.Throughout your descriptive essay, make sure to always describe everything as best as you can, and never exaggerate or leave out details. Do not ever omit an important detail; it is only a way for the reader to lose interest. Don't simply tell everything; try to give a sense of the reader's involvement and ownership over the subject in question.There are many ways to start a descriptive essay. You may simply give an anecdote about the subject of the paper, perhaps describing what it was like when the topic came up when the subject was in the school playground. Or, you could discuss the different people who have contributed to the research and findings of the paper.This is where the descriptive essay can prove to be a great way to learn writing skills. Many students, even after receiving their formal education, will have difficulty with this material because they simply don't understand it. By reviewing this material every few weeks, your writing skills will develop and you will be able to communicate in this way with ease.The descriptive essay is a valuable tool to help students grow and learn. The writing style will help them improve their writing skills, as well as the critical thinking skills that they will need to be successful when it comes time to write a college-level dissertation. When you use the descriptive essay, you will be developing your skills as a writer that will help you build upon them when it comes time to submit a term paper or an essay for a college entrance exam.

Electrochemical Characterization of Bovine Serum Albumin Adsorption - Free Essay Example

Blood-material interactions are critical for the performance and biocompatibility of biomedical devices implanted in thousands of patients every day. When an implant is introduced into the body, protein adsorption and activation of complement proteins occur on the foreign surface [1-3] and a series of interactions happen [4], firstly, water molecules reach the surface of the implant and build a water shell around it on a time scale that is of the order of nanoseconds. The interaction of the water molecules with the surface of the implant is dependent on the surface properties of the kind of material the implant is made of. This property also determines which proteins and other molecules will adhere following the formation of the hydration shell. Secondly, from a few seconds to hours after implantation, the implant becomes covered in an adsorbed layer of proteins primarily present in the extracellular matrix. Thirdly, cells eventually reach the surface interacting through the protein covering; thus cell-surface interactions can be described as the interaction between cells and surface-bound proteins. This stage occurs from as early as minutes or up to days after implantation [4]. As the time after material implantation increases from a few hours to several days, adhesion and migration followed by differentiation of cells occur. This third stage is influenced by biological molecules (extracellular matrix proteins, cell membrane proteins and cytoskeleton proteins); the biophysical environment and the evolving material physicochemical characteristics at the surface (chemistry, nano and micro-topographies); and the released soluble products from the material and its micro-structure (porosity) [5, 6]. The fourth and final stage in the useful life of the implant, which can last from a few days (biodegradable suture) up to several decades (total hip replacement), is the continuing development of the early implant stages. Adverse responses (clots or fibrous capsule formation, for example) and implant failure can occur â€Å" processes that can result from material degradation or mineralization [4]. Thus, the initial protein adsorption onto a biomaterial surface plays a key role in how the body responds to an implanted biomaterial. Surface modifications are often intentionally made to the surface of implants in order to improve their functionality and biocompatibility. The future development of improved biomaterials and novel coating techniques looks towards promoting fast healing and integration to prevent implant failure. Protein adsorption is crucial in cell adhesion for tissue regeneration, even though frequent biofouling is seen as an undesirable process in some applications. Protein adsorption on biomaterial surface is therefore of interest for bioengineering research Human serum albumin (HSA), a globular protein, is the most abundant component of many biofluids, serving as the transport of various metabolites and the regulation of the osmotic pressure [7, 8]. Bovine serum albumin (BSA) is used for protein adsorption studies since its structure is similar to the HSA structure [9], with nearly the same isoelectric point [10, 11] and molecular weight [10] and also because of its low-cost. Albumin is important in biomedical applications as it has been identified on implants ex vivo [12, 13]. There are a few studies available in the literature on protein adsorption on nickel-titanium materials (nitinol) [14]. One of these, by Shabalovskaya on polished, chemically-etched, heat treated and electropolished nickel-titanium surfaces [15], suggested that the amount of albumin adsorbed should be proportional to the nickel surface content of the alloy. Michiardi et al. have established a correlation between protein adsorption and surface energy on oxidized nickel-titanium surfaces [16]. Moreover, Clarke et al. found that the surface roughness and hydrophobicity appeared to have no effect on albumin adsorption [17]. Herein, we coated nickel-titanium with two phenolic compounds: pyrogallol and tannic acid, a coating procedure previously developed by Messersmith et al. on different surfaces such as gold, titanium dioxide, stainless steel, and polytetrafluoroethylene [18]. Nickel-titanium has been coated here with phenolic compounds because these bio-inspired compounds have anti-inflammatory properties â€Å" they are anti-proliferative agents for normal re-endothelialisation, nontoxic to mammalian cells [18, 19]. Polyphenols are also able to scavenge reactive oxygen species likely to oxidatively damage endothelial cells. In the presence of a metal, phenolic compounds are capable of forming metal ion complexes producing chelate ions; and on a surface, they build thin adherent films that induce minor changes in surface roughness [18, 19]. In this study, BSA adsorption on phenolic coated nickel-titanium has been investigated by different electrochemical tests. Firstly, the open circuit potential analysis (OCP), this type of measurement provides information about the natural corrosion behavior of the system undisturbed by any external voltage or current source and, therefore, in the absence of induced corrosion effects [20]. The corrosion potentials (EOCP) reflect the composite results of electrochemical reactions taking place at the surface/solution interface. Therefore, the variation in the corrosion potential, with immersion time, can be employed to study the electrochemical processes. Secondly, electrochemical impedance spectroscopy (EIS) â€Å" EIS is a non-destructive sensitive technique enabling the detection of any changes occurring at the electrode/electrolyte interface by the study of the impedance of an electrochemical system considered as a function of the frequency of an applied AC wave [20]. The Nyquist p lots and Bode diagrams from spectra analyses allow understanding the processes that occur at the metal/electrolyte boundary before, during and after protein adsorption on an electrode surface by applying the equivalent electrical circuit approach. Additionally, the electron transfer-initiated chemical reactions at the interface surface / protein were assessed by cyclic voltammetry. Nickel ion release has also been studied to investigate the possible diffusion of ions on the adsorbed protein layer. The objective of this paper was to study the protein interaction on phenolic coated nickel-titanium surface and simulate its adsorption in a physiological environment. This information is of clinical importance for future implantable biomedical devices to minimize ailing and failing implants.